In today’s rapidly growing digital world, social media plays a mammoth role in shaping the course of our lives. With the boom of social media apps, choosing the right channel has become a tricky job. Although many prefer Facebook to connect with their friends, it is certainly not the only influential social media channel. Today, we have a broad range of social media channels serving a plethora of exciting functions, ranging from social networking portal like Facebook to micro-blogging sites like Twitter; messaging services like Whatsapp to photo sharing apps like Instagram. While each channel comes with a unique subset of advantages, Instagram has witnessed an enormous response from users across the world for its worthwhile features.
Instagram’s Story of Success
Instagram, the popular image and video sharing app, was first introduced in October 2010 on iOS. It has come a long way from its formative stage. Its meteoric rise has been a cause of envy for many entrepreneurs who wish to make a breakthrough in the market. While many users trace back the popularity of this social media platform to its lucky break wherein it managed to gain 100,000 active users, others credit its success to the strategic decisions. At any rate, transferring Instagram to Facebook has been a big break, and even its founders, Kevin Systrom and Mike Krieger, will agree to it. Overall, it has been a bumpy ride for Instagram from October 2010 to the present day. As per the records, Instagram has more than 800 million monthly users today.
How Instagram Helps To Drive More Traffic
There are very few posts that demonstrate Instagram’s role in driving traffic. This is because Instagram is not all about driving traffic; it is mostly about increasing the brand visibility. Known for user-centric approaches, Instagram is the best way you can improve user-engagement. Here are few ways how I managed to get the desired traffic from Instagram:
Adding URL link to the Bio:
If clients want to find out about you, the first thing they will check is your bio, so it’s essential to update the bio with the company’s link. Since the bio permits only 150 characters, there is hardly any scope for innovation. By adding the URL to the bio, you can drive the potential clients directly to the website, increasing the sales.
Enclosing the link in Comments:
Although the links in the comments are not hyperlinked, they become active when you share a particular post on Facebook or Twitter. This can go a long way in boosting user-engagement and traffic. Make sure all the comments are crisp and relevant; spammy comments are a big turn-off.
Like Twitter, Instagram also allows users to use hashtags while adding captions to the photos. This helps viewers to find exactly what they are looking for. The marketing team can search which hashtags are trending wherein they can use the tags strategically to make the content more visible to the potential clients.
Making the Most of Instagram Contests:
How well you can handle the Instagram contests can have a severe impact on followers. The contests can be regulated to optimise your traffic. For instance, you can prompt your followers to promote your brand and set conditions.
Instagram is Much More than a Snapchat Clone
Although Facebook’s integration of Stories has attracted a lot of criticism from users, Instagram’s implementation of the feature continues to be a huge success. Instagram, which is a direct clone of Snapchat, shares a number of similar features. With Instagram resembling Snapchat in many ways, users find it difficult to figure out which platform is better. Story is a feature which was first introduced by Snapchat. It has been successfully appropriated by its contenders, Facebook and Instagram. Although Snapchat Stories is overly hyped-up, Instagram Stories has become a big internet sensation. With all the social media becoming exceedingly similar, here are some points that explore why the latter scores over its peers.
- As per the statistics, 60% of Snapchat users are below 25, while 15% users are under 35. In contrast, Instagram is popular among all age groups.
- Snapchat posts are raw and uncensored, but Instagram is much more refined, allowing users to publish stories, images, and videos in high-resolution.
- It’s easier to discover a profile on Instagram, as it it’s known for its user-centric approaches. Contrastingly, Snapchat allows little scope to update followers with private information.
- When it comes to business analytics tools, Instagram tops the chart. With a number of free analytics tools on offer, it provides unprecedented flexibility to its users.
Instagram offers a number of exciting features, which if maneuvered properly, can go a long way in creating an impeccable brand image. They are many significant hacks available which can unlock the true potential of this social media platform. Now that you are aware of my success story, feel free to explore the various facets to communicate the right message to the audience, prompting them to make the right purchase.